Getting customers online was never this easy. Instagram brings you so many opportunities to scale your business and build your brand identity. However, you must know the right tactics to attract customers on Instagram because that would be the game changer for you.
There is no doubt that Instagram has great potential to grow your business. Instagram had 1.21 billion active users in the year 2021 and has continued to grow even more. This means that almost 28% of internet users are actively using Instagram. Instagram gives you the opportunity to bring your business in front of more people, thereby increasing the chances of getting more customers.
However, you need to understand a few important points to increase your sales on Instagram successfully. In this post, we will explain why Instagram is beneficial for businesses and how to use Instagram to attract customers.
How is Instagram Marketing Helpful?
Since Instagram has millions of users around the world, it can help you create brand awareness. You can take advantage of the Instagram business account to know your audience better. Videos, photos, and hashtags are important tools to help you reach your target audience.
How to Reach More Customers on Instagram?
Follow these eight tips to increase customers on Instagram.
1.Pick the Hashtags Wisely
Using hashtags relevant to your products or services can help boost your sales. Instead of adding random hashtags, do your research and pick the hashtags that will give your business more exposure.
Find out the hashtags relevant to your business that is not much crowded. You can do so by observing what hashtags your competitors are using. You need to invest some time to find the hashtags that would work for your business. Initially, you need to experiment with different combinations to figure out what works best.
2.Optimize Your Profile
Your Instagram profile works like your website’s homepage. Therefore, it should be attractive and must contain all the necessary information about your business. Instagram bio is the best tool to tell customers about your business. You can add up to 150 characters there. Be creative and concise when writing it. It should include your business category and your website’s link.
Instagram has action buttons for Email, Book Now, and Contact. Make sure you add all those to your profile so potential customers can easily interact with you.
Apart from that, your Instagram grid should also be attractive. Instagram has the option to pin three posts on the top. Make sure to pin the most important ones that convey some message to the audience.
3.Post Attractive Images
You cannot grow Instagram unless you post compelling images. Remember that it is a visual platform and demands high-quality images. Develop your style and post similar images every time. Make sure the images are always eye-catching and highlight the product you are selling.
Using a color scheme also helps your business stand out. Pick colors from your logo or experiment with different combinations to attract more people to your profile.
4.Use Instagram Ads
This tool Instagram is beneficial for new businesses as it helps reach the targeted audience. Planning Instagram ads the right way can actually boost your sales. It will work like a catalyst for your business. You have complete control over how much you want to spend on ads.
Use content that is attractive and engaging. You can convert any of your existing posts into ads. You don’t necessarily have to post a picture for an ad. Video, Reels, Stories, and Carousels are also some amazing options.
5.Improve Response Rate
Don’t turn your Instagram completely into a sales pitch. Instagram is a social platform after all, and people might run away if you constantly market your products. Think of ways to interact with the audience.
Instagram stories are a great way to engage with your audience. Stickers like polls and questions help you connect with people. You can also come on the stories to narrate a story linked to your products. Know your audience and post stories of their interests according to your products; you will definitely see a boost in your engagement.
6.Go for Influencer Marketing
Influencers have large audiences that they build over the years. Their audience trusts what they recommend. Therefore, influencer marketing is the fastest way to attract more customers.
You need to do a bit of research and find the right influencer for your brand. Look for influencers with a large number of followers and begin by building a good relationship with them. You can continue collaborating with them in the future whenever you launch a new product.
At the same time, you can ask for photos or videos from the customers who have used your products. Post them on your account to show people how the products are being used by other customers. This is another way of using Instagram to attract customers.
7.Post Consistently
When you post regularly, your chances of showing up on your followers’ timeline increase. Instagram algorithm understands when a person likes a specific type of content and therefore shows the posts more relevant to it. You can schedule the Instagram posts so that it automatically gets updated even on your busy days.
However, ensure that you don’t over-post on Instagram as it irritates the audience. You only need to be consistent. You can go to Instagram Insights to find when your followers are most active. Pick the best days and the right time according to your followers’ activity.
8.Tag Products in Instagram Posts
Tagging products in the posts allows followers to reach the product readily. This amazing feature is available for Instagram business accounts. You can tag your product via the shopping cart to make it easy for potential customers to see the product details.
In Conclusion
Using Instagram to attract customers is pretty straightforward. You only need to learn a few tips to attract followers. Instagram is one of the most powerful social media platforms that help you connect to a large audience. Interact with your audience, optimize your profile, and educate your audience about your products. Don’t forget to spend on influencer marketing, as it opens the door to customers.
Try the above-mentioned tips on how to reach more customers on Instagram today and tell us about your business growth experience.